Some Big Belly Burger locations are depicted in the comics as having a 'Playplace', an area where small children can play on jungle gym equipment and slides. Īll Big Belly Burgers have a drive-through. The slogan 'Big Choices, Big Value, Big Belly!' has also been used. Big Belly Burger also has a catchphrase, 'It's Belly Belly good' (a play on the words 'very very good'). The image looks like a rotund, smiling person patting a fat stomach and giving a thumb's up. This logo consists of a large red circle with a heavy black border, a smaller white smiley off-center at the top of the red circle, and two three-fingered cartoonish hands (one in the red circle, one opposite the smiley at the top of the red circle). Beginning around 2008, a Big Belly Burger logo began to be depicted in DC Comics. Variations of the mascot also appear, such as a mascot with an upraised arm and no plate. The mascot is often depicted holding aloft a plate on which a large hamburger rests. The Big Belly Burger mascot is a smiling, bearded, red-haired man with glasses (modeled on comic book writer and editor Andy Helfer). The 'Smiley Meal' is a similar boxed meal including a burger, fries, and cookie. The chain's products include 'value' combination meals (main item, side, and drink) and 'Jolly Meals', a child's meal that comes in a box with an action figure. The restaurant is depicted as also selling a hot dogs egg salad sandwiches, chicken sliders, fish sandwiches, and breakfast items. Desserts sold include apple pie and a 'Drizzle Doodle' (whose exact composition is not defined). Its signature milkshake is the 'Chocorrific', although it also sells a strawberry-banana shake. Its signature menu items include three burgers: the Belly Buster, the Belly Bloater, the Belly Flop, and the Cheesemeister Deluxe.

Big Belly Burger is well-known in the DC Comics universe for its French fries, milkshakes, and large hamburgers. Founded in Coast City in the 1950s, the chain opened restaurants across the world following its purchase by LexCorp. In DC Comics publications, Big Belly Burger is said to be one of the largest fast-food chains in the United States.

The restaurant was inspired by Bob's Big Boy, a real-world chain of restaurants.

The fast food chain was given its initial visual appearance by penciller Jerry Ordway. John Byrne, who created Big Belly Burger.īig Belly Burger was created by writer John Byrne in the comic book Adventures of Superman in June 1988.

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